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Purposive sampling is a non-probability sampling type on which researchers depend when it comes to selecting members of the population for conducting a survey. Here, the sample is chosen based on the population characteristics and research objectives. It is in no way related to convenience sampling, for which it’s also termed selective, judgmental, or subjective sampling. Narrowing the audience helps researchers to enhance the average response rate of the participants related to the survey.
In this sampling kind, researchers rely on their instincts while selecting the individuals to participate in the survey. However, this method requires research paper experts to possess adequate knowledge about the study purpose, which in turn facilitates their decision-making process. Purposive sampling comes in handy to researchers when they aim to access a specific people subset within a parallel structure. It is because all participants are chosen based on their acquaintance with that particular profile.
Some of the primary purposive sampling types are listed below:
In qualitative research, purposive sampling is a widely implemented technique for detecting information-rich cases that further enables optimum and most effective use of available resources. Here, individuals are selected who are experienced and knowledgeable with interest in the research topic like quantitative research topics. Besides the above aspects, the researchers should also take into account the availability and willingness of the individuals to participate while focusing on their communication skills. Strong communicative ability is demanded as they have to express their opinions reflectively to the audience.
The benefits of purposive sampling are listed below:
Purposive sampling is a popular choice among researchers for its convenience. Also, it helps the researchers to get access to the relevant information within a short period, and more importantly, without any brainstorming, as from the findings, it can be deduced very easily.
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